Ever wonder why some customers buy from one store and not the other? What is in ‘that’ store that made customers buy? How can you create this environment that compels shoppers to buy?
As someone passionate in retailing, I have worked with many shop owners for over 25 years to create that look and feel that influence shopping behaviour. In essence, stores where customers BUY.
MAKE THAT STORE YOURS!
Ways You Can Create the Optimal Selling Space
Seminars & Workshops
INFLUENCE SHOPPING BEHAVIOUR While store associates deliver sales by employing active selling, the cut back in labour means fewer associates to interact with customers. Now is the time to ensure that all in-store elements act cohesively to compel customers not only to browse longer, but ultimately buy! From traffic direction to visual clues, tapping into the customers' 5 senses increase conversion.
WHAT TO PUT WHERE WHY AND HOW The key to successful retailing is influencing how customers walk your store. An effective layout that ensures full store penetration is a good start. The next step is to present your stories in a way that is logically sequenced and keeping in mind the advantages of a well planned adjacency strategy.
ARE YOUR PRODUCTS BEGGING TO BE BOUGHT?
You've laid a good traffic path. You've created a good fixturing plan. You even have your stories and adjacencies well thought-out. Now what? How about maximizing product appeal to customers? This seminar shows different merchandising strategies you can immediately implement in your store. Tap onto the 5 senses: Sight, Sound, Scent, Touch and Taste.
TRANSFORMING YOUR STORE: INCREASING SPACE PRODUCTIVITY How can you maximize sales within your limited shop space? Learn where your prime areas are and what to do with them. Work to eliminate or minimize non-productive spaces. Find out how you can present a wide assortment without looking overfull. Need to know where to place high margin core goods vs. lower margin peripherals? This is the session to attend.
Testimonials:
I saw the display last night and I think you have given the team a reason to get excited for the summer season, thank you for your hard work. I found the class room portion to be full of great information and strategies that the team will be able to use moving forward.
Also you will be pleased to know that the team has created a number of new displays utilizing what they learned at your training session
Peter George, Director, Food & Beverage CN TOWER | LA TOUR CN
Natalie Tan is an energetic and enthusiastic speaker who really knows how to connect with her audience. From practical case studies custom tailored to her audience’s needs to cost-effective, creative ideas they can take back and implement in their businesses, Natalie leaves her audience inspired and energized. I lost count of the number of attendees who made a point to come up to me after the seminar say how much valuable information they gained from Natalie’s presentation.
Suzanne Pruitt, President Marsh Meadows Marketing, Urban Expositions
Shop Design & Merchandising
Setting Up or Thinking of Revamping Your Selling Space?
How do your shoppers walk your store? Are they fully immersed in the store experience and your product selection? Are they able to fully shop your entire selling space or are there areas that can better perform in terms of sales per sq. ft.?
Let’s Talk. What type of layout should we implement to ensure full shop penetration? Fixtures set a foundation not only supporting your brand ID but also support or enhance perceived product values. What types are best for your type of retail? Moreover, how should the store look to capture your intended customer? How can you set your products up so that they are begging to be bought?
Testimonials:
With an enlightening approach to in-store dynamics, Natalie provides an invaluable guide to increased revenues. Her recommendations lead to increased sales, not only to tenants but also landlord incomes.
Susan Stiene, Past President BC Shopping Centres Past Director, Retail & Passenger Services Vancouver International Airport Authority
Natalie, did a fantastic job working with a large number of small business owners to design unique, cost effective and productive retail stores for grand opening of Tsawwassen Mills. She had a fixed budget and a tight timeline and excelled at delivering under pressure.
Jeff Brown, Director Development Ivanhoe Cambridge
Natalie’s ability to walk into a space and immediately see the pinch points, the potential and everything in-between is a real gift. Sharing her insight through her workshops, one on one consultations help business owners optimize their operations and be more successful.
Karen Peterson, Independent Project Director Canada Line Rapid Transit, Vancouver, Canada
With a small budget and limited time, Natalie was able to transform our CBC Shop. It looks and feels spacious, uncluttered and the flow is much better. Natalie’s advise and consultation was thoughtful and respectful. Natalie Tan is amazing!”
Cathy Hunt, Manager Community Engagement Canadian Broadcasting Corporation, Vancouver
Natalie’s approach to creating effective retail spaces is unique. It has improved the overall look and feel of the store but more importantly, it has increased retail sales.
Gary Lokar, Area Franchisees, The UPS Stores
Natalie is passionate and engaged with all of her projects which makes her shine! She was an integral part of the successful grand opening for 30 stores at Tsawwassen Mills. Natalie and her team brought forward dynamic representation of each tenant while keeping budgetary restriction in mind. Her designs created a successful selling space to maximize sales per sq. ft. while ensuring to best represent the retailer.
Natalie and her team are passionate, creative, committed, client focused and a true joy to work with.
Elly Holmes, Specialty Leasing Manager Ivanhoe Cambridge at Tsawwassen Mills
Consulting
RETAIL IMAGE ID Your retail image and identity sets your business DNA. Does your store name and logo support the image you would like to convey? How well does this target the right market segment and effectively communicate your product selection and expected price points?
SIGN HIERARCHY Does your in-store sign hierarchy consistently send forth the correct message? As shoppers are programmed to process information in stages, are your in-store signs located in ideal spots or do your customers miss your message? Signs silently sell! Are yours facilitating sales?
STORE LAYOUT AND TRAFFIC An effective layout ensures customers fully penetrate your entire selling space. The goal of any good layout is to maximize selling opportunities by efficient utilization of space. Addressing any challenged areas is key to getting customers to shop throughout!
FIXTURING PLAN A good fixturing plan forms the solid foundation for effective product presentation. Showing merchandise in their best light requires fixtures that not only support product values but also make it simpler for your store team to merchandise. Find out the least expensive way to achieve this.
PRODUCT CATEGORY PLAN Organizing your products in such a way that makes shopping easy is a goal retailers have to promote a healthy business. Choosing how to categorize is key to supporting product values. Some may choose to categorize by end-use and function, some by brand. Even some, may choose to do a combination of both. Which one will be best for your business?
ADJACENCY PLAN Understanding where the ideal location will be for Core vs Peripherals not only enhances the shopping experience but it makes a big difference in sales performance. The goal of multiple selling can also be realized by choosing the best adjacency plan for merchandise categories.
Retailers often discount the power they have in choosing the sequence in which customers view their categories. Being cognizant of how customers are exposed to certain categories, retailers to a certain extend may influence how customers shop their selling space.
HANDS-ON & ON-SITE Working in your own store environment, display strategies are put in place, allowing your team to learn the basic how-toss and whys of effective product presentations.
About Nat
PASSION . EXPERIENCE . KNOW-HOW
That is the reason most of my clients engage my services. I take into account the BALANCE of OPERATIONAL needs, BUSINESS SENSE and DISPLAY STRATEGY vital to a successful operation. I have worked with a wide range of enterprises ranging from airports, shopping centres, independent businesses and both local and national chain stores carrying all types of merchandise categories.
I am a TEACHER and love sharing my knowledge to benefit all business. I have taught at the British Columbia Institute of Technology (BCIT School of Business) for 20 years. My goal is SUSTAINABILITY-- to get my clients to become COMPETENT if not PROFICIENT in product presentation and in identifying and utilizing every selling opportunity. I also share my active selling strategies to complement the silent selling techniques implemented in the shop.
Every time a new project comes, I feel like a kid in a candy store. Excitement, Wonder, Anticipation. My mind races 100 miles an hour envisioning how I can transform the selling space into one mean selling machine.
Make customers fall in love with the merchandise that they cannot leave without buying is my goal. I want to stir strong emotions that a product transends NEED or WANT and becomes HAVE TO HAVE.